Burger King Is Serving Whoppers With a Side of Cringe
Requiring workers to say “you rule” and offer a cardboard crown to every customer exploits the unpaid emotional labor of fast-food employees.
That rule doesn’t rule.
Photographer: Mario Tama/Getty Images
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Burger King’s owners, Restaurant Brands International, have taken some smart steps to turn around the languishing fast food chain — installing modern ordering kiosks, updating kitchen equipment and remodeling stores. This week, it made one of its biggest moves in buying out its largest franchise operator, Carrols Restaurant Group Inc., for $1 billion.
But executives would also be wise to quickly ditch the cringeworthy customer service of its newly acquired franchise.