Beth Kowitt, Columnist

Corporate America Should Amp Up the Volume on DEI

Many businesses remain committed to improving diversity, albeit quietly. It’s an endeavor that would benefit from full-throated advocacy. 

Companies committed to diversity should follow Mark Cuban’s lead.

Photographer: Quinn Harris/Getty Images

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After the police killing of George Floyd in 2020, corporate America undertook a collective virtue signaling. Many of the companies that were already making efforts to improve diversity, equity and inclusion rushed to promote it, and those that weren’t quickly launched initiatives — a signal that they, too, were doing their part to fight racial inequality.

Nearly four years later, an almost complete reversal has taken place. Nearly 60% of Fortune 500 companies now have a chief inclusion and diversity officer, and about half of the S&P 100 have publicly stated diversity goals. But good luck getting them to talk about it.