, Columnist
Paris and Milan Dream of the Return of Chinese Tourists
The long-vaunted revival in Chinese travel to the continent may not materialize for a while. So much for the Year of the Dragon boosting Europe.
Shoppers on Nanjing Road shopping street in Shanghai, China.
Source: Bloomberg
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2024 is the Year of the Dragon, but it may not be so lucky for luxury brands.
Even though Chinese consumers can now travel to Europe individually or in groups, investors shouldn’t expect them to rush over to stock up on Cartier watches and Hermes handbags. The long-vaunted revival in Chinese travel to the continent may not materialize until late 2024 or 2025.