Andrea Felsted, Columnist

Even Big Tobacco Resolves to Finally Quit Smoking

Industry leaders like British American Tobacco and Philip Morris are trying to become less dependent on cigarettes. But quitting has its side effects.

December 12, 2023 at 5:00 AM UTC

By Andrea Felsted

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Gotta quit.
Photographer: JONATHAN NACKSTRAND/AFP

Provide news feedback or report an error

Site feedback:

Take our Survey

This article is for subscribers only.

It’s not even Christmas, and the new year’s resolutions to give up smoking are coming in thick and fast — this time from Big Tobacco.

British American Tobacco Plc last week said it would take a £25 billion ($31.5 billion) charge for reducing the value of its US cigarette brands Camel, Newport, Natural American Spirit and Pall Mall.