TikTok Is Turning the Publishing World Into Fast Fashion
Before you grab a copy of Rebecca Yarros’ Iron Flame, recognize that its success is being driven by a problematic hype machine.
Riding high.
Photo illustration by Jessica Karl
Whenever you begin reading a book — specifically a fictional one — there’s a high chance that you’re going to sound out at least one of the characters’ names egregiously wrong. But if it’s inside your mind and your mind only, is that really a bad thing? Perhaps not.
What about if you’re a New York Times bestseller and you don’t know how to pronounce the words in your own book? Rebecca Yarros, author of the dragon-filled fantasy Fourth Wing, found herself in such a situation during a recent interview at New York Comic Con. She mispronounced several of the Scottish Gaelic words from the novel.