Andrea Felsted, Columnist

Finally, the Wait for the New Gucci Is Over

Luxury giant Kering is depending on designer Sabato de Sarno’s transformation of its biggest fashion brand.

September 25, 2023 at 4:00 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Things are looking up.
Photographer: GABRIEL BOUYS/AFP

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Finally, the wait is over.

On Friday afternoon, Gucci’s new creative director Sabato de Sarno sent a confident collection of pared-back looks down the runway in his Milan debut. It was just what Gucci needed, and parent Kering SA’s shares rose as much as 4%.