, Columnist
Amazon’s Departing Alexa Boss Never Found the Reason ‘Why’
Dave Limp’s move after more than a decade puts his beloved voice assistant on an uncertain path.
Limp’s losses were too great.
Photographer: Jamie McCarthy/Getty Images
This article is for subscribers only.
Dave Limp, the Amazon.com Inc. executive who announced he’s leaving the company after almost 14 years, lives and breathes Alexa. He has joked his family are willing guinea pigs for his boldest ideas in the most “connected” home in America.
His stepping down signals an unclear path for his beloved voice assistant technology which, eight years after its launch, and backed by immense R&D expense, has yet to cement itself as a must-have for consumers. With the advent of the AI revolution, Amazon’s priorities are shifting elsewhere.