, Columnist
In China, It’s Already Cheaper to Buy EVs Than Gasoline Cars
A savage price war has been great for consumers, who are embracing plug-in vehicles much faster than predicted.
Through the looking glass.
Source: AFP/Getty Images
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Price wars can be creative, or destructive.
When comparable airlines battle for market share, the results can be devastating. None are offering a fundamentally cheaper product, so the effect is only to make consumers expect cheaper tickets. When one of the players has a cost advantage, however — as when a budget airline takes on a full-service carrier — the outcome is to switch buyers’ loyalty to the better-value product. Four of the 10 most highly valued carriers in the Bloomberg World Airlines index are discounters.