Andrea Felsted, Columnist

Food Is Getting Cheaper. Not Everyone’s Happy.

Inflation peaking and promotions increasing are great news for shoppers, less so for retailers and manufacturers.

July 31, 2023 at 4:00 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

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Huge hikes in the prices of food and other daily essentials are coming to an end. That’s the message coming loud and clear from the big European retailers and consumer-goods companies.

While this should bring relief to long-suffering consumers, it means a whole different set of challenges for supermarkets and manufacturers.