Andrea Felsted, Columnist

It's Barbie's World and Consumers Are Living in It

Quiet luxury takes a backset to Barbiecore this summer.

July 17, 2023 at 4:00 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Not only in theaters.
Credit: Ale Lampietti x Christine Vanden Byllaardt

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Quiet luxury has decamped to the Hamptons for the summer. In its place is an explosion of pink, spandex, fake tan and bleached-blonde hair.

Yes, Barbiecore is back and stronger than ever, as Greta Gerwig’s much anticipated “Barbie” movie, starring Margot Robbie and Ryan Gosling, hits theaters on Friday.