Justin Fox, Columnist

Google’s AI Blunders Rival Xerox’s PC Mistakes

The “T” technology behind ChatGPT was devised at Google but languished there. Sound familiar?

July 13, 2023 at 7:37 PM UTC

Justin Fox is a Bloomberg Opinion columnist covering business, economics and other topics involving charts. A former editorial director of the Harvard Business Review, he is author of “The Myth of the Rational Market.”

Is it making the same mistakes Xerox made four decades ago?
Photographer: VCG/Visual China Group

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The greatest cautionary tale in the history of corporate research and development is Xerox Parc. The Palo Alto Research Center of the then-high-flying copier maker opened its doors in 1970, and over the next few years its employees proceeded to invent several of the most important tools of modern technological life, from graphical user interfaces to networked computers.