Does Mark Zuckerberg Even Want Threads to Replace Twitter?
Meta is going to have a hard time engaging users if posts lack wit, personality and a taste of the real world.
Bland by design.
Photographer: Paul Hanna/Bloomberg
There was a curious exchange on Meta Platforms Inc.’s new Threads app last weekend — curious in that there wasn’t really an exchange at all. An angry American Airlines passenger posted a message asking the airline why their flight had been canceled … and nothing happened.
It spoke to the crucial difference between Threads and the site it might replace, Twitter. The same complaint over on Elon Musk’s app probably would have seen the airline’s customer service operation spring into action, replying to the user in fear that shoddy treatment would first be seen by dozens, then hundreds, and then maybe thousands.