, Columnist
Threads Had Big Launch Energy. Twitter Is Under Pressure.
For the first time since Elon Musk’s takeover, the app is at imminent risk of losing its status as the watercooler of the internet.
A masterclass in onboarding users.
Photographer: Paul Hanna/BloombergThis article is for subscribers only.
Like guests arriving at a destination wedding, users joining Meta Platforms Inc.’s new Threads app on Wednesday night likely found familiar faces in unfamiliar surroundings. “Hey, you made it!” … “Jeff got in an hour ago!” … “Have you met Mary? You’ve probably got friends in common...”
Eventually someone might be brave enough to quietly mutter: “So… do you think it’ll last?”