Twitter’s Troubles Are Perfectly Timed for Meta
Technical problems plaguing Elon Musk’s social platform pave the way for rivals, especially one with deep pockets.
Elon Musk is making things easier for Twitter competitors.
Photographer: Nathan Laine/Bloomberg. Illustration: Christine Vanden Byllaardt/Ale Lampietti
This column was published July 3. Today, Meta launched its new text-based platform, Threads.
It was a trying weekend for those who still believe Elon Musk has what it takes to turn Twitter into a success story. The embarrassment of having to limit the number of posts users could see each day — a move Musk said was necessary to lessen strains on Twitter’s servers — was the surest sign yet that Musk’s cost-cutting has come with real consequences, not the least of which is opening the door to competitors.