It was a trying weekend for those who still believe Elon Musk has what it takes to turn Twitter into a success story. The embarrassment of having to limit the number of posts users could see each day — a move Musk said was necessary to lessen strains on Twitter’s servers — was the surest sign yet that Musk’s cost-cutting has come with real consequences, not the least of which is opening the door to competitors.
Musk has been fortunate that no real viable alternative has emerged since he acquired Twitter last fall. That could change abruptly when Meta Platforms Inc. releases its planned copycat app, Threads, which could be launched any day now. (It briefly appeared on the Google Play Store on Saturday before disappearing. Meta hasn’t commented on what happened.)
