, Columnist
Apple Has 520 Reasons Its $3,499 Headset Will Prevail
Apple’s extensive retail operation is an underestimated force in its efforts to win at mixed reality.
Give it a go.
Source: Bloomberg
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At $3,499, most Apple Inc. fans are unlikely to be lining up around the block to buy the company’s new Vision Pro headset unveiled Monday. But they will certainly be lining up to try it, such is the buzz already underway for what Apple hopes is a new computing platform.
Fortunately for the company, there’s no better place to sell such a device to a bewildered public than in one of its glistening retail stores. More than 520 locations, from Sao Paolo to Shanghai, were “built for moments like this,” as Apple executive Mike Rockwell put it in the headset’s launch video.