, Guest Columnist
Martha Stewart’s Swimsuit Cover Is a Stunt. It's Not Diversity.
Brands need to pay attention to what Sports Illustrated did, then do the opposite.
Brands need to approach diversity with more authenticity and transparency beyond a “breaking the internet” moment.
Photographer: Dimitrios Kambouris/ Getty Images
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Here we are again: A company not particularly known for being diverse has used inclusion as a way to “break the internet.”
This time, it’s Sports Illustrated, featuring 81-year-old business tycoon Martha Stewart in stunning beachwear as the oldest model to grace the cover of its swimsuit issue.