, Columnist
Get Ready for Tim Cook's Riskiest Move at Apple
Just as everyone seems to be tiring of the metaverse, Steve Jobs’ successor comes up with the company’s first mixed-reality headset.
Will they get it?
Photographer: Justin Sullivan/Getty Images North AmericaThis article is for subscribers only.
This article was originally published May 16. On June 5, Apple announced its mixed-reality headset: the Vision Pro.
People like to point out that Steve Jobs, remarkable as he was, didn’t actually invent the smartphone. Nor did he invent the home computer, the MP3 player or the tablet. What he did, of course, was create a breakthrough version of all of those technologies that people actually wanted to use — sending Apple Inc. on its way to becoming the $2.7 trillion juggernaut it is today.