Parmy Olson, Columnist

Google Is in Too Much of a Hurry on AI Search

As AI answers fill our phone screens, what will become of the tech giant’s relationship with advertisers — or the truth?

May 12, 2023 at 4:00 AM UTC

By Parmy Olson

Parmy Olson is a Bloomberg Opinion columnist covering technology. A former reporter for the Wall Street Journal and Forbes, she is author of “Supremacy: AI, ChatGPT and the Race That Will Change the World.”

Moving too fast?
Photographer: David Paul Morris/Bloomberg

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Google is deep in the AI arms race now.

The search giant made a flurry of announcements this week about enhancing its main products with artificial intelligence. In line with Bloomberg reporting that the company was rushing to stuff generative AI into as many services as it could, the company revealed at I/O, its annual developers conference, that new technology for generating content was coming to Gmail, Google Docs, Google Maps, Google Photos and more.