Mark Gilbert , Columnist

Eurovision Is Good Business (and Good Politics Too)

The best event a city can host is the Eurovision song contest.

May 12, 2023 at 2:17 PM UTC

Mark Gilbert is a Bloomberg Opinion columnist covering asset management. A former London bureau chief for Bloomberg News, he is author of “Complicit: How Greed and Collusion Made the Credit Crisis Unstoppable.”

Eurovision hosts for the evening Alesha Dixon, Julia Sanina and Hannah Waddingham.
Photographer: Paul Ellis/AFP/Getty Images

Provide news feedback or report an error

Site feedback:

Take our Survey

This article is for subscribers only.

This is Bloomberg Opinion Today, a rocking ride through Bloomberg Opinion’s opinions. Sign up here .

Austria’s entry for this year’s Eurovision song contest is a song about being possessed by the ghost of 19th-century author Edgar Allen Poe. The track, performed by Teya & Selena, is an uptempo slice of synth-powered silliness that’s numbingly repetitive, annoyingly inane — and completely addictive.