The Question Isn’t Whether to Shop, It’s Where
After a brief burst of in-store activity, there are signs consumers are returning to their online spending ways. Are retailers ready for the next wave of e-commerce?
Fast fashion.
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The long-running tussle over how people shop — online or in-store — has a new wrinkle.
Coming out of the worst of the pandemic, stores got a new lease on life: shoppers freed of mask mandates bumped up traffic and retail landlords experienced the kind of swelling demand they had all but forgotten. The respite has been brief, with signs that people are returning to their old online ways. And really, that reversion seems inevitable, given how accustomed we’ve grown to the ease of online shopping and free returns — a process that the pandemic only turbocharged.