Jessica Karl, Columnist

Elon Musk Was Very Busy on His Favorite Holiday

With SpaceX, Tesla and Twitter — not to mention 4/20 — Musk has shown that he still knows how to dominate our attention, even if we're not always impressed.

A very busy man.

Photographer: Eva Marie Uzcategui/Bloomberg
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Folklore says that Elon Musk uses a “time-blocking” method for his calendar, with his day planned out in five-minute intervals. He’s denied doing this, but I imagine he’s plenty busy — with 4/20, of all days, jam-packed with activities. The unofficial holiday for cannabis is like Christmas for Elon. The date holds a special place in the billionaire’s heart for many reasons — including that his birthday, June 28, is exactly 69 days away. He is constantly using different variations of 420 (sometimes in concert with 69) to troll everyone from Tesla investors to Twitter users to Starlink customers.