, Columnist
Bud Light’s Politics Have People Hopping to New Beer Brands
Anheuser-Busch's abandonment of influencer Dylan Mulvaney is bad for both the brand and the company's reputation.
Bubble boycott.
Illustration by Jessica Karl
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It’s only Monday, I realize, a little early in the week for such a beer-soaked newsletter. But we have to talk about the Bud Light boycott, which Ben Schott calls “a marketing case study for the ages.” So feel free to crack open whatever carbonated wheat juice you have in the back of your fridge. You’re gonna need it.