, Columnist
Bud Light Kicked a Hornet’s Nest and Ran Away
One of the world’s biggest beer brands just set a new low in corporate courage.
Photo: Dylan Mulvaney / Instagram
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This is a marketing case study for the ages: how not to handle brand collaborations in a dangerously polarized space.
Dylan Mulvaney is a 26-year-old American actress, singer and social-media influencer, with 10.8 million followers on TikTok and 1.8 million on Instagram.1 Mulvaney began transitioning into a transgender woman during the Covid pandemic, documenting her personal journey in a viral TikTok series called “Days of Girlhood” that has so far garnered more than 1 billion views.