Andrea Felsted, Columnist

New Consumer CEOs Are About to Clean Up

The sector is undergoing its biggest leadership shakeup in decades. Newcomers must turn around their corporate homes or keep them steady.

Nestle CEO Ulf Mark Schneider is getting new company.

Photographer: FABRICE COFFRINI/AFP
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The consumer-goods sector is undergoing its biggest management shakeup in decades — one that could transform the makers of everything from Vaseline to vodka.

During the past six months or so, there’s been a raft of leadership changes at some of the world’s biggest brand manufacturers. But not all opportunities are created equal. For all its recent turbulence, Unilever Plc’s new chief executive officer stands the best chance of creating value.