, Columnist
Move Over Minions. It’s Mario Time at the Movies
The iconic plumber is set to make more at the box office than any animated movie. But don’t expect a Nintendo Cinematic Universe just yet.
A smash hit.
Photographer: Noam Galai/Getty Images
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At the height of his fame in the early 1990s, Nintendo Co.’s iconic Super Mario was, according to one widely cited survey, more recognizable to US children than Mickey Mouse.
Three decades later, the plumber has toppled the rodent once again.