Andrea Felsted, Columnist

Break My Soul? Beyonce Gives Adidas a New Headache

The sportswear giant was already reeling from the split with Ye. Losing Ivy Park adds to its designer woes.

March 28, 2023 at 11:50 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Partition?
Photographer: Kevin Winter/Getty Images North America

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Adidas AG and Beyonce are parting ways, according to the Wall Street Journal.

The end of the partnership is the latest blow for the sportswear giant, which was already reeling from its split with disgraced musician Kanye West. Shares in Adidas gave up early gains after the report.