Justin Fox, Columnist

Which Subscription Will You Cancel First?

With retailers pushing them alongside streaming offerings, many Americans have signed up for more than they need. Let the cancellations begin.

March 17, 2023 at 7:48 PM UTC

By Justin Fox

Justin Fox is a Bloomberg Opinion columnist covering business, economics and other topics involving charts. A former editorial director of the Harvard Business Review, he is author of “The Myth of the Rational Market.”

Stop! Enough!
Photographer: Sean Gladwell/Moment RF via Getty Images

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It started with Netflix and Amazon Prime. Now you not only have 13 different digital subscriptions but pay $19.95 a month to AMC to see three free in-person movies a week, $11.99 a month to Panera Bread for free drinks with your Napa Almond Chicken Salad sandwich, and $49 a year to Sephora for free same-day delivery of Youth to the People Superfood Antioxidant Cleanser. Don’t deny it. You do!