Chris Bryant, Columnist

Your Next Porsche Will Be Really Expensive

To build on its €100 billion valuation, Porsche needs to show its pricing power isn’t tapped out.

March 14, 2023 at 9:12 AM UTC

Chris Bryant is a Bloomberg Opinion columnist covering industrial companies in Europe. Previously, he was a reporter for the Financial Times.

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I’ve bad news for those yearning to splash their bonus on a new Porsche 911 sportscar. If you order one today, it probably won’t be delivered for more than a year because the German company’s order books are overflowing.

With demand this strong, it’s no wonder Porsche is confident of being able to enact “significant” price increases this summer, according to its annual results presentation on Monday, which was the first since its blockbuster IPO in September.