Andrea Felsted, Columnist

Cartier Can Craft the Future of Luxury

“Whispers” of LVMH taking over Richemont have the potential to change the bling landscape.

February 24, 2023 at 5:00 AM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

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Just days after Louis Vuitton tapped Pharrell Williams to be its top menswear designer, might it now have its eye on the Kardashians, too?

Cartier, made famous by the sisters’ jangling Love Bangles, is in the sights of LVMH Moet Hennessy Louis Vuitton SE, according to Swiss paper Finanz und Wirtschaft. There are “whispers” in the luxury industry of a potential takeover of Cartier-owner Cie Financiere Richemont SA by LVMH, it said. All parties have so far declined to comment.