, Columnist
Brandzzz Want a Piece of Your Dreamland
If you thought humans deserved at least seven hours free from marketing’s grasp, think again. How a new breed of brands is selling sleep to the exhausted.
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The folly of selling into a saturated market has long been mocked by proverb.
Coals to Newcastle. Owls to Athens. Ice to Innuits. Samovars to Tulu. Pepper to Hindustan. Saffron to Cilicia.