, Columnist
Toyota’s New EV Plan Is a Big Reality Check
Getting drivers to adopt EVs — and buy into the technology transition — will require a fundamental shift in the company’s thinking.
Big changes.
Photographer: Toru Hanai/BloombergThis article is for subscribers only.
As the world’s largest automaker transitions to the electric-vehicle era, it has a warning for the industry: It’s time to fundamentally rethink traditional manufacturing.
Toyota Motor Corp. this week unveiled its new game plan under incoming Chief Executive Officer Koji Sato, laying out several changes across the enormous business as it pushes harder toward electrification. The company will reshuffle senior executives, rejig its management structure (notably, all-male) and focus on electrification and intelligent cars.