Jessica Karl, Columnist

Big Tech Is Moving Fast and Breaking Your Job

Google’s new ChatGPT competitor Bard is a sign of a future workforce with fewer humans and more AI.

February 7, 2023 at 10:44 PM UTC

By Jessica Karl

Jessica Karl is a Bloomberg Opinion columnist and author of the Bloomberg Opinion Today newsletter.

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Google product names usually stick to a predictable convention. There’s Google Search, Google Alerts, Google Books, Google Meet. You get the picture. So the Shakespeare-invoking name of its ChatGPT rival — “Bard” — is quite the deviation. It makes you wonder whether “Bard” will eventually replace “Google” altogether. I can picture it: Bard News, Bard Assistant, Bard Ad Manager, BardMail. Will we just be “Barding” in a few years?