Andrea Felsted, Columnist

Fitness Is Back, But How Long Will We Feel the Burn?

Gyms have roared back since the pandemic — so much so that faltering new year’s resolutions and an economic downturn might not hit so hard.

February 3, 2023 at 5:00 AM UTC

By Andrea Felsted

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Feeling the burn.
Photographer: Lisa Maree Williams/Getty Images AsiaPac

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Struggling to find a space at that reformer pilates or spin class? Just wait a little bit longer. As new year’s resolutions crumble and Dry January gives way to after-work drinks, those fitness lightweights could soon fall by the wayside.

But gyms shouldn’t sweat it just yet.