Editorial Board
Taylor Swift Can Stop Slagging Ticketmaster
The much-maligned ticket seller isn’t perfect. But an intervention from Congress won’t help consumers — or stars like Swift.
She’s fine.
Photographer: Amy Sussman/Getty Images
You’d think Taylor Swift would be happy with the way her 52-date “Eras Tour” has gotten underway.
In November, in a presale for registered fans, Ticketmaster sold some 2 million tickets for Swift’s shows in a single day, a global record. Thanks to a huge surge in traffic — including from bots and brokers — fans reported delays and error messages, while the resulting lack of inventory led the company to cancel a sale to the general public. Even so: This was the strongest demand for a concert series in history. Surely some hiccups could be forgiven.