, Columnist
Class-Clown Brands Are Trying to LoLz Us to Death
By swapping golden-age advertising humor for “brandter” — bantz, LoLz and trash talk — companies risk alienating the consumers they hope to attract.
Warner Bros. Pictures; photo illustration by Ben Schott.
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(The second article in a two-part series, which opened with “Is the Golden Era of Humor in Advertising Over?”)