Andrea Felsted, Columnist

Put the Nepo Babies in Charge of Luxury

LVMH is thriving under CEO Bernard Arnault and his offspring. Why not let the billionaire bling kids do what they do best?

January 13, 2023 at 5:00 AM UTC

By Andrea Felsted

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

Bernard Arnault sitting between his daughter Delphine Arnault and son Alexandre Arnault.
Photographer: Bertrand Rindoff Petroff/French Select

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When it comes to luxury, nepo babies aren’t so bad.

Young, rich and surrounded by expensive toys, they exhibit the characteristics that high-end buyers aspire to. As long as they are qualified for the job, keeping the bling kids around has merit.