, Columnist
Is the Golden Era of Humor in Advertising Over?
Brands have aspired to stand-up comedy for more than 200 years. But advertising may have reached a mic-drop moment.
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(The first article in a two-part series. The second is “ Class-Clown Brands Are Trying to LoLz Us to Death.”)
“The last twenty years have seen a steady decline in the use of humor in advertising.”