Amazon Is Ubiquitous. But It Isn't Invincible Anymore.
The firm has written the rules of modern retail. After a disappointing year, it may not be able to keep winning at its own game.
Amazon was indispensable to shoppers during the worst of the pandemic.
Photographer: Justin Sullivan/Getty Images North AmericaThis article is for subscribers only.
Amazon.com Inc.’s founder has long been obsessed with the company’s beginning — and its end.
In 2013, Jeff Bezos told 60 Minutes that companies have short life spans, “even the shiniest and most important of any era.” In his final letter to shareholders as CEO in 2021, with Amazon valued at more than $1.5 trillion, he quoted a book by evolutionary biologist Richard Dawkins to suggest that the e-commerce giant is in a constant state of “staving off death.”