, Columnist
Why Brands Are Reeking Havoc on Our Noses
From bacon-scented dental floss and KFC firelogs to Hummer perfume and aroma-enhanced VR porn, companies are doubling down on the sweet smell of excess.
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“There’s no scent!!”
Online reviews complaining that Yankee Candles had no smell punctuated the pandemic, and led to claims that Covid-19’s waves might thus be predicted: