Andrea Felsted, Columnist

Gucci Shouldn’t Fix What Isn’t Broken

A fresh vision could help reset the fashion house, but it should be wary of getting carried away.

November 23, 2022 at 8:29 PM UTC

Andrea Felsted is a Bloomberg Opinion columnist covering consumer goods and the retail industry. Previously, she was a reporter for the Financial Times.

So many Styles.
Illustration: Jessica Karl; Photos via Getty Images

Provide news feedback or report an error

Site feedback:

Take our Survey

This article is for subscribers only.

I’ll never forget it: Singer-songwriter Harry Styles, in a quintessentially British fish and chip shop, with a chicken.

To me, that Fall 2018 campaign for Gucci’s men’s tailoring collection exemplifies everything that Alessandro Michele brought to the Italian fashion house as its creative director. His approach was quirky, yet commercial. He recruited an A-list star for a blockbuster marketing campaign, but he wasn’t shy with that trademark touch of eccentricity.