Beth Kowitt, Columnist

Disney’s CEO Boomerang Reveals Iger’s Biggest Failing

The hero’s return should be viewed as a failure in leadership when it comes to the essential task of picking a worthy successor.

November 22, 2022 at 2:00 PM UTC

By Beth Kowitt

Beth Kowitt is a Bloomberg Opinion columnist covering corporate America. She was previously a senior writer and editor at Fortune Magazine.

Bob Iger gets a sequel at Disney.
Photographer: Rich Fury/Getty Images

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Wall Street loves a boomerang CEO.

News that Bob Iger would return to Walt Disney Co. to replace Bob Chapek, his hand-picked successor, pushed the company’s share price higher by 6.3% Monday, its biggest gain since December 2020.