Mark Gongloff, Columnist

Letting Trump on Twitter is a Great Way to Kill Twitter

Musk and the former president might be made for each other, but users and advertisers don’t have to join them.

November 21, 2022 at 10:07 PM UTC

Mark Gongloff is a Bloomberg Opinion editor and columnist covering climate change. He previously worked for Fortune.com, the Huffington Post and the Wall Street Journal.

Musk and Trump, in happier times.
Photographer: BRENDAN SMIALOWSKI/AFP/Getty Images

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Even if you’re the world’s richest man, overpaying for a social media company by roughly $30 billion and then chasing away your best advertisers might make you a little desperate to recoup some losses.