, Columnist
Brands Are Discovering Their Animal Spirits
In an age of technoscience rationality, branding is relying ever more heavily on the attractive power of animals.
Animals have something to sell.
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Why are so many ventures on the fringes of new finance branded with childish and garish critters?
Take the non-fungible tokens Bored Apes, Pudgy Penguins, Cool Cats, Lazy Lions and Moonbirds: