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Opinion
Parmy Olson

We May Be Watching Twitter Implode in Real Time

The jump in users who have come to watch the chaos means little as advertisers flee.

Everything but the kitchen sink.

Everything but the kitchen sink.

Photo: AFP/Getty Images

You know things are going badly at a company when theories swirl that its new owner is purposefully trying to run it into the ground.

Deliberate or not, Elon Musk’s half-baked product launches and the gutting of Twitter Inc.’s workforce has led to chaos that could prove ruinous. In the last 24 hours, he has floated potential bankruptcy and watched key executives quit. Impersonators of politicians and brands who bought blue badges for $8 have been going viral before Twitter can suspend them. Nintendo’s Mario flipped off Twitter users for nearly two hours before its “verified” copycat account was taken down.