, Columnist
The Party Label Is What Matters Most to Voters
Americans know a lot more but care a lot less about the backgrounds and policies of the people seeking their vote.
Famous beyond Arizona.
Photographer: Mario Tama/Getty Images North AmericaThis article is for subscribers only.
It’s never been easier for Americans to learn about the policy positions and personal character of the men and women seeking their vote. And never have these attributes mattered less: For most voters, the most important fact about a candidate is which party they belong to.
When the Information Age coincides with the Age of Polarization, such paradoxes are inevitable.