Elon Musk’s Pay-to-Play Strategy Will Make Twitter Too Clubby
The plan to distinguish users along financial lines will weaken Twitter and increase the divide between between the haves and the have nots.
Blue tick value.
Photographer: David Paul Morris/BloombergTwitter Inc. is set to charge users $8 per month for the privilege of having the blue-tick honorific put on their account. We know this because Elon Musk said so, one of of many proposals the world’s richest man has put forth over the past year aimed at improving the social media platform and its profitability.
The key difference is that Musk is now the owner, chairman, and chief executive officer. What he says, goes. Unless he changes his mind, which he won’t do. Or he’s simply joking, which also happens. This feels pretty real, though, given that he’s talked about it quite regularly in the past.