, Columnist
Adidas-Kanye Divorce Is Going to Be Expensive
The company was too slow in confronting Ye’s controversies. That’s only made the financial pain of breaking things off worse.
Ouch.
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Will they split? Won’t they? On Tuesday, we finally got an answer to whether Kanye West and Adidas AG would go their separate ways. The sportswear giant said it was ending its almost decade-long collaboration with the musician, now officially known as Ye, after putting it under review earlier this month.
The company said it would terminate the partnership with Ye immediately, end production of Yeezy branded products and stop all payments to Ye and his companies. It will cease the Adidas Yeezy business with immediate effect.