Parmy Olson, Columnist

Google’s AI Videos Point to a Machine-Generated Future

Artificial intelligence is quickly advancing in the field of video generation. That could have a profound effect on our social media feeds one day.

Alphabet Inc. headquarters in Mountain View, California.

Photographer: Bloomberg/Bloomberg
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AI’s creative abilities are outstripping its driving skills. While self-driving car technology is going nowhere, there’s been a remarkable explosion in research around generative models, or artificial intelligence systems that can create images from simple text. In just the past week, AI researchers from Meta Platforms Inc. and Alphabet Inc.’s Google have taken an extraordinary leap forward, developing systems that can generate videos with just about any text prompt one can imagine.

The videos from Facebook-parent Meta look like trippy dream sequences, showing a teddy bear painting flowers or a horse with distended legs galloping over a field. They last about one or two seconds and have a glitchy quality that betrays their source, but they’re still remarkable. The videos generated by Google, of coffee being poured into a cup or a flight over a snowy mountain, look especially realistic.