Parmy Olson, Columnist

Elon Musk’s Everything App ‘X’ Is a Bad Idea

Do we really want a capricious business titan to have all of our personal information and buying habits at his fingertips?

October 5, 2022 at 3:50 PM UTC

By Parmy Olson

Parmy Olson is a Bloomberg Opinion columnist covering technology. A former reporter for the Wall Street Journal and Forbes, she is author of “Supremacy: AI, ChatGPT and the Race That Will Change the World.”

The original superapp.
Photographer: SOPA Images/LightRocket

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Elon Musk likes to “go big or go home.” So it was no surprise after news broke that he was buying Twitter Inc. after all, that he would tease a huge ambition for the company: