, Columnist
This LinkedIn Job Posting Does Not Exist
The social network for professionals is starting to attract sophisticated scammers who threaten its credibility.
Fake jobs and people on LinkedIn.
Photographer: Jason Alden/BloombergThis article is for subscribers only.
As the debate over bots on Twitter plays out in the courts of Chancery and public opinion, another social media company is being forced to tackle scams that pose a far bigger risk to users.
LinkedIn has become the latest target of inauthentic accounts with perpetrators appearing to be far more sophisticated and cunning than those afflicting Twitter Inc. Even bigger dangers abound because customers expect more from the business networking site owned by Microsoft Corp. than they do from the short-message service Elon Musk may end up buying.